Content 'Therapy'
Stop writing, start talking. That’s when the magic happens.
Is what you say on your website memorable?
Is it reflecting the vibe of your business?
Does it connect with your clients?
- If your content sounds like safe “marketing language”, you immediately lose visitors’ attention, because. . . it’s boring.
- When your website visitors don’t feel anything, they don’t get engaged enough to consider working with you.
- If how you speak on your website doesn’t match the tone of your real life conversations, your brand voice is confusing and unmemorable.
This is how we behave online today:
We scroll, we get distracted, and we get bored really quickly.
We move to the next thing and the next thing, always looking for something new to entertain us.
As a website/business owner, how can you keep anyone's attention for more than a few seconds?
Answer:
Your content needs to create an emotional response.
If it doesn’t, your business can feel soulless, and even be off-putting to potential clients.
What you say on your website needs to create “yes-reactions”, and be emotionally engaging and relatable.
It needs to sound natural — the way you would authentically communicate with clients should they be in a conversation with you.
Does your website achieve this?
How do I work the magic?
- When you speak about your business, and we go deeper into the conversation, your authentic communication style comes forward.
- I take note of the words and sentences that really make an impact, and clearly reflect the vibe and tone of your business (your authentic brand voice to use “the marketing word” :).
- I ensure there is complete clarity about what your business is about, how your services are truly meaningful to your clients, so we can convey this on your website.
- We adjust some of the content right there and then, and when needed we play with variations of words and sentences until they feel right for you, and at the same time bring about the emotional response from your website visitors.
- After the call, I will keep working on edits and adjustments as needed, to send you as suggestions, including placement, layout and formatting tips.
- If needed, we have another call, or the changes can be implemented on your website by you or by me.
Vibeke helped me fall in love with my website again.
She really listened to what I was saying and used the knowledge to turn my website into a place that completely mirrors who I am and what I’m offering in a way that I love.
It seems that one glance at a website is enough for Vibi to determine what is missing, and what could be adjusted.
She delivers suggestions in the most appreciative manner, highlighting the good that is already there and making you feel confident going forward.
Vibeke’s invaluable input on the content was the icing on the cake.
She is a great listener. She made sure my website was relatable to my clients, and at every step she nudged me to live and breathe ‘connection’.
Vibeke truly takes time to capture the essence of what and who you are.
We worked on upgrading my CV. Vibeke brought my credentials to daylight to the point that I was even impressed with my own accomplishments! I couldn’t believe what wonderful skills I had.
Vibeke is a great visionary who knows how to infuse a website with personality.
She came up with ideas I never would have thought of myself, which balanced the authenticity of my message with speaking to the needs and interests of my audience.
One-off Content 'Therapy' session
- 1 hour laser-focus on your content -
This is a great option if you want to learn the most important changes you can do to make your content truly connect and convert, and to see how it is to work with me.
It includes a call with shared screens where I learn about you and your business to see how much is truly reflected on your website, and where I share insights and tips on changes you can make.
Included in the price is a recording of the call, follow-up suggestions via email and a 30-min follow-up call.
This call does not include the actual implementation. If you would like help in that area, one of the content support packages will apply.
275 € (+ VAT IF APPLICABLE)
Content 'Therapy' Support Package
- 3 hours or 5 hours -
This is the best option if you have a lot of pages that need content review, and if you also need hands-on help implementing the changes you agree to apply.
Beyond what is included in the initial laser focus call (see above), a content support package allows for extra time to implement the changes, which usually includes not only changing the words, but also how it is presented in terms of layout, formatting and design.
| Packages | Price |
|---|---|
| Content 'Therapy' Session (incl. follow-up) + 1.5hr Implementation Help | 375,00€ + VAT |
| Content 'Therapy' Session (incl. follow-up) + 3hr Implementation Help | 479,00€ + VAT |
Content support packs are valid for 3 months after purchase date.
Do you need more extensive help?
Here's where to find it:
Web Design
Website Audit
When you need a step-by-step overview on what to improve to connect and convert on your website.
Support Hours
From a 30-min session to a 10-hour package.
When you need help with bits and pieces – be it tech or website strategy consulting.
